Individual customer profiles and dynamic segmentation for extreme campaign accuracy
By aggregating data from many sources and applying advanced statistical algorithms, we paint detailed pictures of your customers. An individual profile for each customer serves as a basis for predictive marketing, data driven segment development, and automated marketing workflows.
To create individual customer profiles, we use behavioral data combined with demographic data, marketing research data, and data generated in social media. Every customer receives a unique position in Prevision’s values based segmentation map, Life Values+.
This results in a rich and deep individual customer profile—a complete description of the customer with details about behavior, lifestage, attitudes, and values. Individual customer profiles make it possible to create relevant and hugely effective communications to support customers’ choices and decisions. In addition, we can foresee what the customer will do next, and when.